We’ve seen how effective click to call can be in mobile map listings and Adwords, but what if Google gave an option to click to call in organic listings?

Earlier this month “Big G” started to roll out tests that looked something like this:

As with all things Google this will go through a series of tests in select markets before it gets the green light to be rolled out through out the search engine, but needless to say this is exciting for local businesses who understand the power the search giant has to make their phone ring.

We’ll keep you updated as this develops.