The world today has seen a lot of people consume a lot of information from their handsets. People use their smart phones and tablets to quench their thirst for information from various mobile web pages .When these web pages take long to load, most people tend to abandon entirely the page and opt for other web pages that can load faster. It in return has an effect on the numerous publishers placing advertisements on these pages since no one gets to view them due to the slow loading speed of these web pages. It is this need for faster loading pages, for mobile web page consumers that gave birth to AMP, a master of speed and urgency!

What is AMP?

AMP stands for Accelerated Mobile Page. It is an application that has been designed to make the mobile pages faster when browsing. It is an HTML page that is very light in weight and thus hence facilitates extremely fast loading when on the internet using Smartphone or tablets.AMP has immensely improved the overall performance of mobile web pages, which has now enabled instant loading of these pages that have great content and lots of smart adds.

How does AMP work?

It is like any other known HTML pages controlled by the open source specs of the accelerated mobile page. Its objective is to combine a system that encompasses around Google cache platforms with easier functionalities that eventually lead to faster-performing web pages which in return apart from being appealing to users increases the audience capacity for web publishers to do their marketing. The accelerated mobile pages make into use various technical dialogues which prioritize pace and alacrity that is most needed in the vast world of internet today.

How does AMP affect rankings and traffic?

Speed is a factor considered when ranking websites and Google is not an exception when it comes to speed. Google identifies AMP HTML pages as pages which have faster loading capabilities. It will automatically in return give this AMP HTML pages a boost in rankings due to their apparent good loading speed. Studies and research have clearly indicated a direct link between page rank and page speed.

However, Accelerated mobile page has not yet been put as a ranking factor by Google, as they wait for a good coverage launch anticipating that its wide mass acceptance. It is so, according to a Google webmaster by the name John Mueller, who analyses Google trends. He insists that currently it’s only used as a speed master for web pages only and not as a ranking factor, though.

Consequently, this almost instant loading of pages will positively affect the traffic on this various mobile web pages. It means that the publishers that are targeting certain consumers are likely to get easily to them and hence achieve their advertisement goals.AMP thus can facilitate smart adverts since the web pages are made super light and can thus easily accommodate videos, graphics, among other forms that can be used for digital marketing.

In conclusion, it’s evident that Accelerated mobile page is not only beneficial to the mobile users only but to the content publishers as well. It has effectively improved the web page performance and thereby giving the much needed near perfect mobile web experience.