Imagine that you could make a detailed plan for your company, and avoid dangerous waters of social media. This would be great for you and your business. There are a couple of things that will let you look back at this year’s business with joy.

The first thing to do here is to expect different social media trends that could influence your business. The next step is to create a strategy to estimate what’s good for your business and what’s not. Now, all you have to do is to make decisions that will have positive results, and your company will rise. If you are interested in this possibility, then continue reading the article.

1) Transformative Powers Of Social Customer Service

Social media crises come without a warning. Most companies aren’t ready to deal with this phenomenon. You should prepare your team and company for the obsessive social customer care, that will come in the following year.

You can’t afford to lose the customers that you have. The basic is to get everyone on the same page. Don’t focus on attracting new customers, but work on keeping the old ones. With many of them satisfied, you will easily get the new ones.

2) Internal Buy-In For Social Customer Care

The best way to gain benefit is to have everything prepared in advance. Plan the whole project, and involve other departments so you can work together. Use real life examples if you need to explain the importance of this project

To reach the customers you will have to enter their space. When you are in the same location, you can interact with them. However, be transparent with them because if otherwise, they could think that you want to trick them.

3) Track And Measure The Results

Feedback surveys are essential to this type of projects. Ask your customers about response time, customer service agent’s skills and technical knowledge. You can even send them a survey, but you should do it only 3 to 4 times a month. If you bomb them constantly they might get bored.

Talk with your customers about your relationship. Ask them if they are happy with the service. If not, ask them what would they change. You will get some good insights on your work and the work of your company.

4) Employee Advocacy

You will need to be sure that your employees are right advocates of your brand and company. If they are not, educate them and organize training for them. You also need to be completely clear with them and tell them all about guidelines and violations.

Discuss with them what information should they share and what they shouldn’t. Guide them into advocacy via some social network, like Facebook, YouTube, Pinterest, etc.

5) New Advantages Of Video Marketing

The previous year was a great year for video marketing, but 2016 will break the records. The video is the new way of presentation and marketing. The main reason for this phenomenon is a fast life that we are living. People don’t have time to read newspapers or to search for adds. On the other hand, video can bring them quick information about anything they need.

Check out Blab. This is the new website for interactive videos. You can start from there and try to enhance your business with some marketing videos. This way, you can invite your customers to join you for a conversation.

6) Influence Marketing

This type of marketing is not free. It can cost a fortune when done right. The first thing to do here is to pay attention to your colleagues – brand ambassadors.

These people are following your work and they are the users of your brand. You can cooperate with these people and reach the groups that you couldn’t reach before. Organize this project with them, and show them how they could promote your company on the social networks.

Conclusion

The following year will be the year of social marketing blooming. You can hop on that train or you can stay behind. If you decide to follow, check out the tips that we gave you. Create a detailed plan of your moves, and speak with your employees. They should be the advocates of your brand, so teach them how to do that. Be clear with both them and your customers. You can use your customers as advocates on the social network, so discuss this idea with them. This way, you will be able to reach new groups of people. However, don’t forget that it is more important to keep your old customers, then to get the new ones.